This week ,after spending 8 months working very hard with a new artist called Rahma I was politely informed that ,now I had got to the point of getting her a deal ,my services as a manager would not be required ,but she would be happy for me to do some synch licensing for her ... I'm sure you can imagine my reaction......that's right I told her exactly what I thought of her and we are no longer working together .
She said that she wants to run her own business ,make all the decisions and have a coterie of " advisers " at her beck and call. This is just about the stupidest idea I've ever heard - and I've heard plenty of stupid ideas from artists AND managers !
I told her that " a little knowledge is a dangerous thing ...and she certainly has a little knowledge "
However as well as being ,justifiably ,angry I was also very hurt that a young artist with great potential should ruin whatever chance she may have had of success by believing she can make every decision ! I'm not saying that I should be the manager ,I don't have a problem if there is someone better or we don't get along ,but the idea of any artist running their own business and making every decision whilst be the artist is utterly nonsensical ! !
However it has made me think about the nature of the artist/manager relationship in the " new " music business and I've concluded that now with the onus more than ever on the artist to do so much of the work themselves ,and with decreasing importance of even having a deal with any of the dinosaur labels, a good manager is ESSENTIAL to a band or artists chances of success
However that is easier said than done and I know that for every good manager there are at least 20 idiots and almost every artist has horror stories to tell about being exploited ,ripped-off or worse
Do I think I'm a good manager ? I'm a " work in progress " but with my experience of A&R ,labels ,ad agencies,brands,PR and synch I think I'm on the right track
As the business changes people who really love music know that there is more to life than major-label rubbish and i-tunes ...there will always be a horde of us curious to hear new,exciting music that lifts our hearts and minds,Music For The Soul ........and this is where good managers can really help their artists .
You need to have more than great music now to make you stand out from the crowd...the internet is a wonderful place to find music but it's not democratic and there is so much shit to wade through before you get to the Promised Land .......
A good manager should work WITH the artist to makes things happen.....and therein is the crux of the matter ....too many artist think a manger should work FOR them not WITH them....as long as they think like that they are doomed
Every artist I've known has shared the same view...if they afre successful it's coz they are brilliant - if they fail it's because the label/manager/plugger etc were shit . It was ever thus and will probably remain so.........but at least I tried
You know I genuinely hope Rahma goes on to achieve the success she deserves but unless she has a reality check she will end up like so many others before her....thinking of what might have been
On a happier note I have heard some truly brilliant music recently from Because records - the new Errol Alkan track featuring Jarvis Cocker "Avalanche " is absoluely brilliant as is the new Django Django album . In fact all their new music is so amamzing Because Records will be the subject of my next blog
The Soul Guru Loves YOU x
She said that she wants to run her own business ,make all the decisions and have a coterie of " advisers " at her beck and call. This is just about the stupidest idea I've ever heard - and I've heard plenty of stupid ideas from artists AND managers !
I told her that " a little knowledge is a dangerous thing ...and she certainly has a little knowledge "
However as well as being ,justifiably ,angry I was also very hurt that a young artist with great potential should ruin whatever chance she may have had of success by believing she can make every decision ! I'm not saying that I should be the manager ,I don't have a problem if there is someone better or we don't get along ,but the idea of any artist running their own business and making every decision whilst be the artist is utterly nonsensical ! !
However it has made me think about the nature of the artist/manager relationship in the " new " music business and I've concluded that now with the onus more than ever on the artist to do so much of the work themselves ,and with decreasing importance of even having a deal with any of the dinosaur labels, a good manager is ESSENTIAL to a band or artists chances of success
However that is easier said than done and I know that for every good manager there are at least 20 idiots and almost every artist has horror stories to tell about being exploited ,ripped-off or worse
Do I think I'm a good manager ? I'm a " work in progress " but with my experience of A&R ,labels ,ad agencies,brands,PR and synch I think I'm on the right track
As the business changes people who really love music know that there is more to life than major-label rubbish and i-tunes ...there will always be a horde of us curious to hear new,exciting music that lifts our hearts and minds,Music For The Soul ........and this is where good managers can really help their artists .
You need to have more than great music now to make you stand out from the crowd...the internet is a wonderful place to find music but it's not democratic and there is so much shit to wade through before you get to the Promised Land .......
A good manager should work WITH the artist to makes things happen.....and therein is the crux of the matter ....too many artist think a manger should work FOR them not WITH them....as long as they think like that they are doomed
Every artist I've known has shared the same view...if they afre successful it's coz they are brilliant - if they fail it's because the label/manager/plugger etc were shit . It was ever thus and will probably remain so.........but at least I tried
You know I genuinely hope Rahma goes on to achieve the success she deserves but unless she has a reality check she will end up like so many others before her....thinking of what might have been
On a happier note I have heard some truly brilliant music recently from Because records - the new Errol Alkan track featuring Jarvis Cocker "Avalanche " is absoluely brilliant as is the new Django Django album . In fact all their new music is so amamzing Because Records will be the subject of my next blog
The Soul Guru Loves YOU x